Online ordering without the third-party tax.
Custom restaurant websites with online ordering, POS integration, and delivery wired in. Built for operators tired of paying 30% to aggregators.
- Starting at
- $30k
- Structure
- Phase-by-phase quote, fixed bid
What you get for the work.
- 01
Direct-to-customer ordering
Cut the 30% you give third-party apps. Customers order from your site, you keep the margin.
- 02
POS-aware menu
Toast, Square, Lightspeed, or Clover. Menu changes update in one place, push to your site automatically.
- 03
Delivery wired in
DoorDash Drive or Uber Direct for on-demand, your own driver fleet for scheduled. Real ETAs, real driver tracking.
- 04
Owned by you
Your domain, your code, your customer list. Third-party aggregators do not own the relationship.
What we build it on.
- Nuxt or Next + Postgres
- Menu, orders, customer data in your control.
- Stripe Checkout
- Card-present and card-not-present.
- Toast / Square / Lightspeed API
- Menu sync, order injection into the POS.
- DoorDash Drive / Uber Direct
- On-demand delivery without listing on the app.
- Twilio
- Order-ready SMS, driver-handoff SMS.
$30k buys this. Bigger scope scales it.
Included at the floor
- Menu site with online ordering
- POS integration (one of Toast, Square, Lightspeed, Clover)
- Stripe Checkout with order types (pickup, delivery)
- SMS confirmations and ready alerts
- Delivery integration with one provider
- Admin dashboard for daily ops
What scales the number
- Multi-location with location-specific menus
- Loyalty program with stamp cards or points
- Catering ordering with lead-time and minimum-order rules
- Subscription meal program
- Kiosk app for in-store ordering
What a starter restaurant build looks like
Menu site with online ordering, one POS integration, Stripe Checkout, SMS alerts, one delivery provider, admin. Six to ten weeks. Direct ordering works on launch day.
Where the build scales
Multi-location is the most common scaler (menu variance per location, location-specific pricing, location routing for orders). Catering adds lead-time and minimum-order rules. Subscription meal programs add the recurring revenue layer.
What we will not build
Restaurant sites with no online ordering plan. Anything that depends on a POS we cannot integrate with at the API level.
Common questions.
- Will this work with our POS?
- We support Toast, Square, Lightspeed, and Clover at the floor. Others on request. We integrate, we don't replace.
- How much does it cost vs Toast / Square online?
- Their online ordering is free to set up but takes ~3% of each order plus per-order fees. At meaningful volume the custom build pays for itself in months. We do the math during discovery.
- Can we kill DoorDash entirely?
- Sometimes. Some markets need DoorDash for discovery. We help you keep it as a marketing channel while moving regulars to direct ordering. That's usually the right move.
- How long until launch?
- Six to ten weeks at the $30k floor.
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Twenty minutes through the intake. A real reply within a work day.