[{"data":1,"prerenderedAt":305},["ShallowReactive",2],{"service-real-estate":3,"service-real-estate-related":114},{"id":4,"title":5,"body":6,"description":33,"extension":39,"eyebrow":40,"faq":41,"fromPrice":54,"headline":55,"includes":56,"meta":63,"navigation":64,"order":65,"path":66,"pillars":67,"priceNote":80,"related":81,"scales":84,"seo":90,"seoDescription":91,"seoTitle":92,"slug":93,"stack":94,"stem":110,"subhead":111,"tier":112,"__hash__":113},"services\u002Fservices\u002Freal-estate.md","Real estate and property",{"type":7,"value":8,"toc":32},"minimark",[9,14,18,22,25,29],[10,11,13],"h2",{"id":12},"what-a-starter-real-estate-build-looks-like","What a starter real-estate build looks like",[15,16,17],"p",{},"IDX integration with one MLS, listing search and detail pages, lead routing with notifications, 5-10 area landing pages, agent profiles. Eight to twelve weeks.",[10,19,21],{"id":20},"where-the-build-scales","Where the build scales",[15,23,24],{},"Tenant portal is a major chapter. Brokerage admin (splits, transactions, recruiting) is its own platform on top of the listings site. Open-house scheduling pairs with our Booking service. Multi-MLS adds data normalization complexity.",[10,26,28],{"id":27},"what-we-will-not-build","What we will not build",[15,30,31],{},"Sites whose only differentiator is \"we have IDX.\" Anything where the agent or broker hasn't thought through what makes their offering different.",{"title":33,"searchDepth":34,"depth":34,"links":35},"",2,[36,37,38],{"id":12,"depth":34,"text":13},{"id":20,"depth":34,"text":21},{"id":27,"depth":34,"text":28},"md","REAL ESTATE AND PROPERTY SOFTWARE",[42,45,48,51],{"q":43,"a":44},"Will this work with our MLS?","If your local MLS supports the RESO Web API, yes. Almost all do now. We negotiate the data agreement during discovery.",{"q":46,"a":47},"Why not Real Geeks or Boomtown?","Templated. The SEO ceiling is low because every other agent on the platform looks the same to Google. Custom sites rank.",{"q":49,"a":50},"How long until launch?","Eight to twelve weeks at the $35k floor.",{"q":52,"a":53},"What about tenant portals?","That's a scaler. Different data model (units, leases, work orders, rent payments) than a listings site.","$35k","Listings sites and property portals.",[57,58,59,60,61,62],"IDX integration with one MLS","Listing search with filters (price, beds, type, area)","Property detail pages with full schema markup","Inquiry form with lead routing","5-10 city or neighborhood landing pages","Agent profile pages",{},true,130,"\u002Fservices\u002Freal-estate",[68,71,74,77],{"title":69,"body":70},"IDX done right","MLS feed indexed and cached in your database. Search, filters, and detail pages all server-rendered for SEO instead of behind an iframe.",{"title":72,"body":73},"Lead routing that doesn't drop","Inquiry routed to the right agent based on rules. Email + SMS notification. CRM sync if you use one.",{"title":75,"body":76},"Built for SEO","City pages, neighborhood pages, listing pages all crawlable and ranked. Schema markup for properties.",{"title":78,"body":79},"Owned by you","Listings, leads, agent data, content all in your database. Not in a vendor's CMS.","Phase-by-phase quote, fixed bid",[82,83],"marketing-site","booking",[85,86,87,88,89],"Multi-MLS coverage","Tenant portal for property management","Open-house scheduling (see Booking)","Brokerage admin (agent recruiting, splits, transactions)","Mobile app (see Mobile)",{"title":5,"description":33},"Custom real estate website and property portal development. IDX integration, lead routing, agent dashboards, tenant portals. Built fast and SEO-tuned. Starting at $35k.","Real Estate Website Development | IDX Integration and Property Portals | HARTECHO","real-estate",[95,98,101,104,107],{"name":96,"note":97},"Nuxt or Next + Postgres","Listings cached locally for SEO.",{"name":99,"note":100},"MLS \u002F RETS \u002F RESO Web API","Direct feed via local broker access.",{"name":102,"note":103},"Twilio + Postmark","Lead notifications.",{"name":105,"note":106},"Follow Up Boss \u002F Wise Agent \u002F Salesforce","CRM sync where applicable.",{"name":108,"note":109},"Mapbox","Property map views and area pages.","services\u002Freal-estate","Custom real estate websites, IDX integration, lead routing, and property management portals. For agents, brokerages, and property managers who want their own platform.","third","NupJQO5v5UQxqiYwRPhe-CPDhOwdcevzjZgdXFkFPRY",[115,213],{"id":116,"title":117,"body":118,"description":33,"extension":39,"eyebrow":142,"faq":143,"fromPrice":156,"headline":157,"includes":158,"meta":165,"navigation":64,"order":166,"path":167,"pillars":168,"priceNote":80,"related":181,"scales":184,"seo":190,"seoDescription":191,"seoTitle":192,"slug":82,"stack":193,"stem":209,"subhead":210,"tier":211,"__hash__":212},"services\u002Fservices\u002Fmarketing-site.md","Marketing site",{"type":7,"value":119,"toc":137},[120,124,127,129,132,134],[10,121,123],{"id":122},"what-a-starter-marketing-site-looks-like","What a starter marketing site looks like",[15,125,126],{},"Ten templated pages plus a blog with a real CMS, SEO foundation, analytics. Four to six weeks. Built so the team can ship updates without filing a ticket.",[10,128,21],{"id":20},[15,130,131],{},"Programmatic SEO is the biggest scaler. Generating fifty or five hundred pages from a data source is its own engineering problem. Multi-language work doubles QA. Migration from a no-code platform is usually faster than building from scratch but slower than greenfield.",[10,133,28],{"id":27},[15,135,136],{},"Brochure sites that exist to look pretty and convert nobody. Sites with no measurable outcome on the homepage.",{"title":33,"searchDepth":34,"depth":34,"links":138},[139,140,141],{"id":122,"depth":34,"text":123},{"id":20,"depth":34,"text":21},{"id":27,"depth":34,"text":28},"MARKETING SITE DEVELOPMENT",[144,147,150,153],{"q":145,"a":146},"Why not Webflow or Framer?","Webflow and Framer optimize for the designer building alone. Once a team is editing content and shipping features, the no-code tax compounds. We rebuild from those tools more than we build from scratch.",{"q":148,"a":149},"How fast is the build?","Four to six weeks for the $15k floor. Ten pages plus a blog with real content, SEO, and a CMS.",{"q":151,"a":152},"Can you migrate our existing site?","Yes. Redirect map written before launch from your current Search Console index.",{"q":154,"a":155},"Do you write the copy?","We pair with copywriters we trust if you don't have one. Our default is to design around your real copy, not lorem ipsum.","$15k","Brand sites that load fast and rank.",[159,160,161,162,163,164],"Up to 10 templated pages plus a blog","SEO foundation (schema, sitemap, OG, canonicals)","One CMS integration if requested","Lighthouse and Core Web Vitals report at launch","Meta Pixel and primary analytics wired","Two-week post-launch support window",{},60,"\u002Fservices\u002Fmarketing-site",[169,172,175,178],{"title":170,"body":171},"Real Core Web Vitals","Sub-second LCP, near-zero CLS, INP under 200ms on real devices. We submit the report at launch.",{"title":173,"body":174},"SEO baked in","Structured data, sitemap, canonical tags, OG and Twitter cards on every page. Programmatic pages if the keyword set supports it.",{"title":176,"body":177},"Editable by the team","Nuxt Content or Sanity CMS so non-engineers can ship new pages and posts without a redeploy ticket.",{"title":179,"body":180},"Designed to convert","Every page has a primary action. Forms, demos, signups all tracked in Meta Pixel and your analytics of choice.",[182,183],"ecommerce","seo",[185,186,187,188,189],"Programmatic SEO pages (50+ generated from a data source)","Multi-language and multi-region support","Headless CMS migration from WordPress \u002F Webflow","Custom interactive elements (calculators, configurators)","Ongoing content cadence (see SEO)",{"title":117,"description":33},"Hand-coded marketing websites and landing pages. Sub-second loads, SEO-tuned, structured data, real CMS for editing. Starting at $15k.","Custom Marketing Site Development | Fast, SEO-Tuned Brand Sites | HARTECHO",[194,197,200,203,206],{"name":195,"note":196},"Nuxt 3 + Nuxt Content","Markdown-first, fast.",{"name":198,"note":199},"Astro","When the site is mostly static and content-density wins.",{"name":201,"note":202},"Sanity \u002F Contentful","For teams that need a CMS UI.",{"name":204,"note":205},"Vercel + Cloudflare","Edge caching for non-personalized routes.",{"name":207,"note":208},"PostHog \u002F Plausible","Lightweight analytics that doesn't break Core Web Vitals.","services\u002Fmarketing-site","Hand-coded marketing sites and landing pages, SEO-tuned from day one, content-driven, owned by you.","second","6GTSu8dYqHzFsMZ4yrqNrXAQSf0UD-niXsJVxhma4hQ",{"id":214,"title":215,"body":216,"description":33,"extension":39,"eyebrow":240,"faq":241,"fromPrice":54,"headline":253,"includes":254,"meta":261,"navigation":64,"order":262,"path":263,"pillars":264,"priceNote":80,"related":276,"scales":279,"seo":285,"seoDescription":286,"seoTitle":287,"slug":83,"stack":288,"stem":302,"subhead":303,"tier":211,"__hash__":304},"services\u002Fservices\u002Fbooking.md","Booking platforms",{"type":7,"value":217,"toc":235},[218,222,225,227,230,232],[10,219,221],{"id":220},"what-a-starter-booking-platform-looks-like","What a starter booking platform looks like",[15,223,224],{},"Multi-resource availability, customer booking flow, Stripe deposits, reminders, calendar sync, admin. Eight to twelve weeks. The booking and no-show flows both work end-to-end at launch.",[10,226,21],{"id":20},[15,228,229],{},"Multi-location is the most common scaler (location-specific availability, pricing, staff rules). Group bookings need their own data model. Class-pass and inventory mechanics add a usage layer on top of the booking core.",[10,231,28],{"id":27},[15,233,234],{},"Booking platforms with no deposit flow (the no-show problem will eat you). Anything where the customer cannot see live availability.",{"title":33,"searchDepth":34,"depth":34,"links":236},[237,238,239],{"id":220,"depth":34,"text":221},{"id":20,"depth":34,"text":21},{"id":27,"depth":34,"text":28},"BOOKING AND SCHEDULING",[242,245,247,250],{"q":243,"a":244},"Why not Calendly or Acuity?","They are great for simple cases. The moment you have multi-resource booking, custom pricing rules, deposits with tiered refunds, or branded checkout, the off-the-shelf tools start to leak. We rebuild from them often.",{"q":49,"a":246},"Eight to twelve weeks at the $35k floor. The hard work is rules, not screens.",{"q":248,"a":249},"What about timezone bugs?","We test DST transitions and edge cases as part of QA. Storing UTC and rendering in the user's zone is the discipline. We do not get this wrong.",{"q":251,"a":252},"Can it text customers reminders?","Yes, via Twilio. 24-hour and 1-hour reminders by default. Configurable per service.","Bookings that don't double-book.",[255,256,257,258,259,260],"Multi-resource availability model (staff, rooms, equipment)","Customer-facing booking flow with calendar pick","Stripe deposit collection (auth-hold or charge-now)","Email and SMS reminders at 24h and 1h","Google Calendar two-way sync for one provider","Admin to see and override bookings",{},90,"\u002Fservices\u002Fbooking",[265,268,271,274],{"title":266,"body":267},"Timezone math that actually works","We store UTC, render in the user's zone, and test against DST transitions. The bug that loses three customers a year never ships.",{"title":269,"body":270},"Deposits via Stripe","Auth-hold or charge-now, with refund rules per service. The no-show flow is built, not bolted on.",{"title":272,"body":273},"Calendar sync","Google Calendar and iCal at the floor. Outlook on request. Two-way sync so the provider never double-books.",{"title":78,"body":275},"Code, Stripe account, calendar credentials, hosting. The booking flow is mission-critical, you should own all of it.",[277,278],"membership","saas",[280,281,282,283,284],"Multi-location with location-specific rules","Group bookings, packages, gift cards","Loyalty or membership pricing tiers","Customer mobile app (see Mobile)","Inventory or class-pass mechanics",{"title":215,"description":33},"Custom booking and scheduling platform development. Availability rules, deposits via Stripe, reminders, calendar sync, no-show handling. Starting at $35k.","Booking Platform Development | Custom Scheduling and Reservation Software | HARTECHO",[289,291,294,297,299],{"name":96,"note":290},"With Luxon or date-fns-tz for timezone math.",{"name":292,"note":293},"Stripe (or PaymentIntents)","Deposits, no-show charges, refund rules.",{"name":295,"note":296},"Google Calendar API \u002F Microsoft Graph","Two-way sync per provider.",{"name":102,"note":298},"Reminders and confirmations.",{"name":300,"note":301},"Inngest","Reminder scheduling, no-show enforcement.","services\u002Fbooking","Scheduling, availability rules, deposits, reminders, no-show flows. Built against real calendar systems with real timezone math.","M_2TMDL1fYiGC1I2csRKw8WkyYcH8ztM2PUMy9dtJow",1779549900487]