Revenue calculator

See what better speed could earn you.

A quick estimate based on real research from Google, Akamai, Forrester, and eConsultancy. Drop in your numbers, see the lift.

Your store metrics

Time until first content renders on mobile.
Time until the largest element renders on mobile.
Time until first content renders on desktop.
Time until the largest element renders on desktop.
Total revenue over the past year.
Recurring monthly costs (hosting, APIs, etc).

Estimated results

Fill in every metric to see the projected lift.

How the math works

Speed metrics: we use Lighthouse First Contentful Paint and Largest Contentful Paint, both mobile and desktop, against targets of 1.0s FCP and 2.5s LCP.

Speed conversion lift: a fully optimized site can lift conversions by up to 30%. We weight mobile at 55%, desktop at 45%.

UX and SEO impact: better UX adds about 15% conversion uplift. SEO adds about 10% more traffic. They compound.

Net revenue and payback: we apply the multiplier to your current revenue, subtract annualized ongoing costs, and divide a $68,000 reference investment by the result to estimate payback in months.

Estimates only. Actual results depend on your starting point, market, and execution.

Sources